Planters play a crucial role in ensuring that supermarkets and hypermarkets receive an adequate supply of high-quality fruits and vegetables. This niche presents both advantages and disadvantages.
Ashley Patchkowree, a planter from Montagne-Longue, has been supplying vegetables to six supermarkets for over six years. He highlights the advantage of being able to sell in large quantities, which saves him time. By targeting supermarkets and hotels, he could find alternative markets because of the competition in the auction sales sector.
Keshave Jeewon, engaged in the same activity in the East, mentions that selling to supermarkets provides a steady monthly income and reduces the risk of unsold stock. He grows a variety of fruits and vegetables, including pitayas, strawberries, bananas, passion fruit, lychees, lemons, papayas, peppers, tomatoes, and cucumbers. He allocates a significant portion, around 30%, of his production for supermarkets.
Supermarkets and hypermarkets enforce strict hygiene standards. Despite potential challenges, such as price fluctuations and the need to maintain negotiated rates, planters recognize the advantages of targeting these markets because of the constant demand and guaranteed sales. They also emphasize the importance of ensuring good quality produce, even in unfavorable production climates.
Source: Exploring the Supply of Fruits and Vegetables in Supermarkets – https://defimedia.info/en-grandes-surfaces-le-rayon-des-planteurs-la-fourniture-des-fruits-et-legumes
